about us

our team

Heath Fossen, Director of Product Development
With interests in bike touring, commuting, trail riding, back country exploration, camping, rock climbing, and a plethora of other outdoor sports, Heath's weekends are packed with what he calls "product testing." This works out well for both Heath and Planet Bike since he directs product development and takes every opportunity to indulge in product field testing. Heath comes to Planet Bike with 12 years in the bicycle industry; dabbling in everything from sales to national bicycle advocacy work, product development to working in a shop and building trail.
"Cycling has always been a big part of my life starting with my first bike, a 16 inch fixed wheel bike my dad retrieved from a muddy river bed," says Heath. "Whether it's hitting the trail, going to work, or going to the grocery store, sustainability and my impact on the environment are top priorities for me. I'm proud to be a part of Planet Bike where these priorities are both shared, and promoted."

David McMurray, GM/Director of Sales and Marketing
Before working for Planet Bike, Dave's lifelong love for bikes was stoked by living in Crested Butte, CO for the better part of a decade. As an avid cyclist and a regular bike commuter, the move back to Planet Bike was like coming home. Dave oversees the day-to-day operations of the company and is the Director of Sales and Marketing. He is proud to be part of a company that proves business can be an agent for social betterment. 
"It's great to be a part of a company that makes great products for cyclists and also supports important efforts to improve America's communities and environment through bicycle advocacy. My hope is that Planet Bike can continue to build a network within the bike industry that is committed to an alternate corporate purpose."

Mark LaLonde, Marketing/Sales/Sponsorship
"As a kid I always wanted some sort of motor bike, instead my parents got me a bmx bike.  It wasn't long before I was losing skin all over town trying to be the next Evel Kinievel," says Mark.  "I love to race bikes, but that is just a small part of what the bike means to me.  Bikes are my transportation, exercise and fun.  Hell, I even met my wife on a bike."
Besides being part of the sales and marketing teams, Mark is still racing, now as pro level mountain bike and cyclocrosser. His love for bikes goes beyond racing though. Most weekends you'll find him cruising the rustic roads around Madison or grinding away the miles on his mountain bike at one of the various mtb trail locales across the state.

Jay Ferm, Advocacy Director
Jay Ferm grew up on the bluffs of the Mississippi River in Rock Island, IL. He received a B.A. in Physics for Augustana College. He's lived in Madison, WI for over twenty years. His wage career includes cabinet making, IT management and starting a car-sharing business (Community Car, still going strong). He now works for Planet Bike as Director of Advocacy. His Biking career began when his employer participated in Bike to Work Week. He is an active citizen advocate in Madison around issues of transportation, equity and placemaking. He serves on the Board of Directors of the Alliance for Biking and Walking and the League of American Bicyclists.

Jesse Schraufnagel, Warehouse Manager
Jesse is the Man Behind the scenes that makes sure quality objectives and delivery deadlines are met. He's a true woodsman and spends most weekends at his land in central Wisconsin exploring the forest, riding trails and enjoying all that nature has to offer with his family. Jesse was drawn to Planet Bike Because he wanted to "be a part of a company that makes a positive difference in the world, gives back to the community, and leads the way as an environmentally progressive company."

Tynan Rhodes, Warehouse Assistant
Aside from picking and packing orders in the warehouse, Ty also makes sure our facility is in tip top shape. A newbie to the world of cycling, he is quickly gaining an appreciation for the Planet Bike way of life. "I've been exposed to a healthier lifestyle, healthier foods and the importance of exercise." Ty is an animal-lover who also enjoys a good game of pick-up basketball, football, swimming and gaming.

Kristin Wentworth, Customer Service/Warranty/Sales
Growing up surrounded by bikes, Kristin has been involved in the industry nearly her entire life. Raised in Green Bay, WI her parents owned a small bike shop. Biking was a common family activity although Kristin didn't really embrace the bike until she went to college in Madison. She became a regular bike commuter and then started racing for the UW while getting a second degree. It quickly turned into an obsession and she traveled the country for a few years to compete in both road and cyclocross races. These days she's more likely to be riding with her young son on one of Madison's many beautiful bike paths off in search of adventure. She is ecstatic to be working at Planet Bike where a passion for cycling and its impact on our communities is evident in every part of the company. "There is no better way to take in your surroundings than being on a bike. Helping people to realize this and make their ride more enjoyable is an honor."

Mr. Helios, Director of Power
Helios powers our photo-voltaic array, keeps us warm, and helps grow our crops. Each morning, he rises at dawn from the ocean in the east and rides in his chariot, pulled by four horses - Pyrois, Eos, Aethon and Phlegon -- through the sky, and descends at night in the west (So technically he has a non-auto commute to work). He also sees and knows all, and goes by the name Sol.