We love the balance that the bicycle brings to the world.

What’s a flat kit and why should I have one?

Inevitably, it won't cross your mind until you're standing on the side of the road 5 miles from home with a flat tire and no way to repair it. Seasoned commuters and riders across the land have embarrassingly dialed their significant other, Read More

Polar Vortex Biking Dress Code

In the midst of a polar vortex I always like to put out a reminder on biking in brutally cold temperatures. This morning on my 45 minute commute to work, the temperature was hovering around -6F with the wind chill at -25F. However, I was completely comfortable riding in the proper attire. Read More...

The Best Way to Carry Cargo by Bike.

A bicycle is a beautiful thing and to optimize all if its benefits, we all want to be able to carry some stuff with us as we head down the road of life. So, what's the best approach? Is it your trusty backpack, a classic highlighter yellow Ortlieb pannier or are Read More...

Fender Flute

I've been sitting on this one for a while (aka, forgot to post something). Our pals over at Problem Solvers came up with a nifty solution Read More...

The Business of Biking

The Business of Biking   Industry leaders headquartered in Madison contribute to the city’s rich biking scene By Lex Gray, Article originally appeared in Madison Magazine, June 2012 Writing about the business of biking should be technical, an article full of figures, forward projections and suits. Instead,it turns out that Wisconsin’s role in the business […] Read More...