We love the balance that the bicycle brings to the world and its power to make people, communities and the planet healthier. In addition to creating products that make cycling safer and more enjoyable, we pledge time, resources and profits to organizations working for sustainable transportation solutions.

Our Manifesto

At Planet Bike we dream about bikes. We dream about people riding bikes: riding to work, riding to school, riding bikes to the grocery store, concerts, sporting events, coffee shops and grandma’s house, too. We also dream about the day when all cities and towns are safe and convenient places for cyclists.


The reasons that we love riding and want others to share the love are as numerous as our pedal strokes. The sport of cycling thrills us; but, for us it’s equally thrilling to unlock the potential of the bicycle as a simple and efficient means of transportation. Riding in place of driving reduces air and noise pollution. It boosts endorphins and clears the head. Riding strengthens the cardiovascular system, gives you good strong legs, and burns extra calories, to boot. Besides all that, it’s a whole heck of a lot of fun.

Planet Bike was born from the heart of cyclists and our goal is to create innovative products that make it easier and safer for people to ride bicycles. The products we design are rooted in this dream. Riding through day, night, heat, cold, rain and snow helps us come up with products that make sense, work, and are practical.

Just as we are conscious of the way cycling affects people and the environment, we are also aware of the impact that our products have on them. We’re sensitive to the lifecycle of our products. We pay keen attention to everything from ensuring a fair wage for factory workers, designing products to be both durable and fixable, minimizing packaging and using recyclable materials whenever, wherever we can.

Gandhi said, “Be the change that you want to see in the world.” To be that change, we feel that we need to do more than just create products that make it easier for people to bike. That’s why we donate time, resources, and profits to causes that promote bicycle use. We want to take part in a transportation revolution and hopefully inspire other companies and individuals to join us.

So let’s all ride our bikes and take care of ourselves and the planet we live on a little better. That’s really what we’re all about.


Replace a couple of weekly car trips with bicycle trips. The neighborhood grocery is only a few blocks away. You can do it!
Be a path hero by helping a stranded cyclist fix a flat. Less experienced cyclists look to you as a steward of bike culture love.
Heading to town for dinner and a movie? This weekend make it date night by bike!
Put air in your tires and lubricate your chain. A smooth running bicycle is safer and more fun.
Join your local, regional, or state bicycle advocacy organization and volunteer whenever possible. It’s less expensive than 2 parking tickets!
On election day, consider candidates’ positions on bicycle transportation and urban planning issues.
Spread your love of biking with the next generation. Teach a kid how to ride or volunteer with your local earn-a-bike program.
Frequent your local bike shop so they can help you keep your bike in good repair.
Ask your boss to adopt some bike-friendly policies at your place of work such as installing a bike rack and providing a shower.
Ding, Ding! Passing on your left. Let path users know you’re going to pass and do so safely on the left.

The Crew

Hi! We are the people who make Planet Bike tick (or should we say roll). We’re 100% positive that the world would be a better place if everyone rode their bicycles a little more often. That’s why we’re dedicated to creating great products that help make cycling a daily part of people’s lives.

Come ride with us.

Our History

In November of 1996, Planet Bike was founded in Madison, Wisconsin. In many ways, Planet Bike began as a social experiment that dedicated itself to doing business in a different way. Instead of being just another company that develops and sells products with profit as its end goal, Planet Bike wanted to help bring about positive change for people, their communities, and the environment.


Despite being a simple machine, we have always believed that the bicycle has great potential to help improve the world and the lives of the people in it. From the start, we have embraced an alternative corporate purpose which seeks to help get more people on bicycles by making our communities friendlier places for the self-propelled. By donating time, resources, and profits to causes that promote and facilitate bicycle usage, we hope we are making an impact.

Social experiments aside, Planet Bike was born from the heart of a cyclist and our goal is to make innovative, high quality, and practical bicycle accessories. Simply put, we strive to design and develop the best bicycle products in the world.

In our twenty year history, we are proud that we have made important product innovations within the bicycle industry. Our advancements include the 4-line computer which is now a standard in the industry and our innovative Superflash redefined what a tail light could be.  The legendary POW! Blink, Blink, Blink has been keeping cyclists safer and more visible for over a decade. Not bad for a company that two decades ago started as a one man operation. Today, while still a small company, we continue to evolve and improve our product line with the goal of always striving to build accessories that make it easier and safer for people to ride their bikes.

As our company has grown and matured, so has our dedication to the principles of social and environmental responsibility. Since 1996 our donation of over 2 million dollars to the grassroots bicycle movement has helped make America a friendlier place for cyclists.


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