Missoula, Montana — Adventure Cycling Association’s third annual Build It. Bike It. Be a Part of It. campaign raised more than $50,000 for the U.S. Bicycle Route System (USBRS) during National Bike Month (May 2012).
Using a combination of social media tools and traditional fundraising methods, engaging a group of volunteer fundraisers, and leveraging funds from a diverse roster of business sponsors and community organizations, campaign organizers reached out to cyclists across America to inspire support for the creation of an official national bike-route network. Hours spent in front of computers blogging, tweeting, and updating statuses paid off, with the campaign reaching its goal in the final hours of May 31.
Adventure Cycling raised $14,500 in donations from business sponsors, which included Adventure Center, Giant, Primal Wear, Stan’s No Tubes, TeamEstrogen.com, Sun Bicycles and Origin-8, Ortlieb, and WomanTours. Walz Caps, Razoo, Bikeflights.com, BOB Trailer, Brooks, Hans Bagworks, Moots, Osprey Packs, and Planet Bike provided in-kind support.
Read the full press release here.